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Green, Clean, Climate…same but different. Why we chose Green.

3 min. reading
Barn Investimentos

In the domain of environmental sustainability and technological advancements, terms like Green tech, Clean tech, and Climate tech are frequently used. While they may seem interchangeable, there are subtle distinctions between these terms that are worth exploring.

Understanding these differences can shed light on the specific objectives and applications associated with each and how to fundraise or invest according to the specific goal and thesis you’re focused on. In the paragraphs below we briefly describe the main, and subtle differences and objectives among them.


What is Greentech?: Promoting Environmental Sustainability

Greentech is a broader term that encompasses technologies and practices aimed at reducing environmental impact and promoting sustainability by (1) increasing natural resource use efficiency while (2) reducing waste, often leading to measurable and quantifiable cost savings and economic advantages. It focuses on developing and implementing solutions across various industries to minimize resource consumption, waste generation, and ecological harm. Green tech spans a wide range of areas, including renewable energy sources (such as solar and wind power), energy-efficient appliances, sustainable agriculture practices, waste management solutions, efficient logistics, amongst others. Its primary goal is to create a greener future by mitigating the negative effects of human activities on the environment.


What is CleanTech?: Minimizing Pollution and Embracing Clean Energy

Cleantech is a subset of greentech that focuses on pollution reduction and the utilization of clean energy sources. Its emphasis is in technologies that actively work to minimize or eliminate harmful emissions, pollutants, and waste. Cleantech solutions revolve around replacing polluting methods with cleaner alternatives. This includes renewable energy systems like solar, wind, and hydropower, as well as technologies for energy storage, electric vehicles, water purification, and air pollution control. The focus is on reducing carbon footprints, improving air and water quality, and embracing sustainable practices.


What is ClimateTech?: Combatting Climate Change and Building Resilience

Climatetech, also known as climate change technology, is a specialized branch within the greentech domain that directly addresses the challenges posed by climate change. It involves developing innovative technologies and solutions to mitigate the causes and effects of climate change. Climatetech encompasses a wide range of innovations, including carbon capture and storage, climate modeling and prediction tools, sustainable transportation systems, smart grid technologies, and climate-resilient infrastructure. Its primary aim is to reduce greenhouse gas emissions, adapt to changing climatic conditions, and build resilience in the face of a changing climate.


How do they interconnect?

How do Greentech, Cleantech and Climatech interconnect?

In summary, while greentech, cleantech, and climatetech are interconnected, they have distinct focuses within the broader spectrum of environmental sustainability and natural resource efficiency. 

Greentech encompasses a wide range of eco-friendly solutions across industries, emphasizing overall sustainability and efficiency in the use of natural resources. Cleantech narrows the focus to reducing pollution and embracing clean energy sources. Climatetech is specifically geared towards combating climate change and its impacts, with a focus on reducing greenhouse gas emissions.


Why did Barn chose to invest in Greentech?

We are convinced that Greentech is the most applicable definition for our investment methodology as it targets technological advancements and improvements that can be applied in the very short term future. We believe this approach towards environment related investments, via a greentech, broader thesis, is the best strategy to create value, reduce risk promote efficieny, and enhance investor returns. 

Efficiency is a key principle in GreenTech. By making better use of natural resources, it not only benefits the environment but also often leads to cost savings and economic advantages. Therefore, the efficient use of natural resources is a central goal of GreenTech, and Barn's investment thesis, aligning with the broader aim of promoting environmental sustainability.

For the past 11 years, Barn has built a resilient portfolio in the GreenTech space, investing in agriculture, food security, transportation, circular economy, and clean energy, consistently delivering financial returns alongside positive social and environmental impacts. Click here and learn more about Barn. 

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